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What Women Want: How Google data informs Women's Health and Empowerment Needs
Women's empowerment is as important as ever. And we're not all there. The current gap in health education and realistic representation of women also shows up in Google data.

We noticed. So we're diving deeper into the topic to understand how brands can better support all women through smarter communication and upgraded offerings.

Webinar Objectives
- Using Google data, illustrate how societal norms directly impact women & their health.
- Using Google data, explore the shift in consumer attention and demand for greater equity in healthcare for women.
- Highlight the opportunities for brands to help bridge this health equity gap, responding to this consumer shift with pertinent creative & messaging, and content & offerings.

00:32:00

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Speakers

Lois-An Gregory
Market Intelligence SDM (Healthcare + Rx-OTC) @Google, Inc.
Lois is a design thinker, motivator, and strategist. At Google, she leads industry intelligence for pharmaceutical-OTC marketers; working to anticipate and answer the big C-Suite questions that support data-driven decision-making. In this role, she helps brands and agencies inform and evolve their strategies and tactics to adapt to changing patient-consumer and HCP behavior for strong business results.